ellaOne
Rebrand · Seriously Playful · 2025
ellaOne — Seriously Playful
A Gen Z rebrand of ellaOne — bold, playful and unapologetic. Packaging, OOH, pharmacy takeovers and an interactive mall pop-up built to break the stigma around emergency contraception.
OOH and campaign mockups
A SERIES OF OUT-OF-HOME BILLBOARDS THAT USE HUMOROUS, SELF-AWARE MESSAGING TO REFLECT THE REAL, EVERYDAY REASONS WHY MANY 18-25 YEAR OLDS MIGHT NOT FEEL READY TO HAVE CHILDREN. THIS APPROACH HELPS NORMALISE THE USE OF EMERGENCY CONTRACEPTION MAKING THE BRAND FEEL MORE RELATABLE, APPROACHABLE AND HUMAN.
Pharmacy window displays feature the new branding and visuals, designed to make the environment feel more open, supportive and free of judgment.
The immersive experience
A playful mall pop-up which features a photo moment and an interactive pay phone where visitors can share and then listen to real, relatable stories left by others. Also partnered with BVTLive to create a twist on their popular champagne hedge walls. Instead of handing out champagne, visitors can "Ring for ellaOne" receiving the product discreetly through the wall.