Be More Yahoo!

This campaign aimed to remind people that curiosity isn’t dead - it’s just stuck in the scroll. Designed in response to a D&AD New Blood competition brief, we created oversized scrolls and billboards across NYC that turned bizarre real-life searches into even weirder stories, like dolphin diplomacy and competitive cheese rolling. It was all about showing how one random question can spiral into a full-on rabbit hole.

Designed for Gen Z and Alpha, the project used humour, chaos, and tongue-in-cheek marketing to make people stop, laugh, and maybe even search something strange themselves.

In collaboration with Katie Hoile.